We develop immersive and emotive media to communicate complex concepts in science and healthcare.
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Connecting young adults and artists with antibiotic resistance
Mobile games are a useful and engaging tool to educate young people and the public on science and healthcare. However, to engage creatives and artist audiences, Game Dr sought to develop a short film to showcase the problem of antibiotic resistance. The aim of the film was to utilise emotive storytelling to visualize the process of antibiotic resistance in the human body. To achieve this, Game Dr collaborated with Edinburgh-based filmmaker Siam Colvine and Little City Pictures.
The result of this collaboration was Antibiotic Apocalypse, an innovative production that incorporated dance, symbolism and personification to showcase the battle between antibiotics and bacteria.
Film production involved six key stages:
Research and development
Casting and Production Design
Filming and Editing
Dissemination and Marketing
DISSEMINATION AND IMPACT
Antibiotic Apocalypse was disseminated across the U.K through screening at film festivals and implementation in schools, colleges and universities. Formal evaluation of the short film was carried out in a secondary school in Edinburgh with higher biology and physics students. Students showed positive attitudes towards the film and the use of dance and emotive music to communicate antibiotic resistance.
Extensive marketing of the film resulted in Antibiotic Apocalypse winning the Biology Award in Science Magazine AAAS Dance Your PhD 2017 and being featured in the AAAS Annual Meeting. In addition, the film was shortlisted for Bristol Science Film Festival (2017) and was screened across Edinburgh during British Science Week. The film continues to be used by GP surgeries in Scotland and as an educational tool by universities in the US and U.K.